Nurse recruitment is an important activity of hospitals around the country. The nursing shortage is going to increase over the next decade. Video can be effective for piquing the interest of potential nurse candidates in a specific hospital. The trick as always is getting your video in front of the audience you are seeking. Here are a few nursing videos from the web and TV. I like the first one because it is recorded at a nursing recruitment event. It’s not a polished commercial but it feels very honest.

I like the Veteran Affairs commercial mostly because it has a beautiful wide angle lens image. It features “nurse” stepping out of the frame to address the audience. The next video as a “real” nurse which is generally more attractive to actual nurses, because they have a lot of pride in their profession. Nurses don’t like other people pretending to be nurses.

South Dakota Health Careers has a longer video that combines abstract drumming images and statistics with mini-interviews of nurses. Nice because it give a variety of perspectives from young to old. The next video from Humboldt State University is a similar concept but a little rougher. The one after that from Saint Francis Medical Center tries to do the same in 30 seconds.

This last commercial is made by Johnson & Johnson for the Campaign for Nursing’s Future. They produced many commercials like this you can see on their YouTube.