Animating text over some poignant voice over has been a pretty powerful video device over the past few years. The above video from The Robert Wood Johnson Foundations’ Pioneer project is a recent example.

Right now, we’re working on a commercial using animated text and motion graphics for one of our clients. As always, I like to see what else is out there. Here are a few motion graphic videos used by nonprofits and hospitals. You can see the they can be simple or complex or elegant or hilarious. Even when the animations are simple, finding a great animator is everything, because they can translate your ideas into a style that communicates effortlessly.

Let me know if you have examples.

Breast Cancer Walk Promo - combined video with animation

Here’s one for fun…