Each week, I watch medical and health videos published on YouTube by hospitals, educational and research institutions, medical marketing campaigns, public health initiatives, and other groups. Here are my top 5 medical video this week from my subscriptions. This week I added some brief comments.
Cool behind the scenes video about a recent anti-counterfeit medication commercial that I heard about from the folks at Beaker Beat. The original ad played in European movie theaters. Striking visual metaphor. I can imagine seeing it on a huge screen. Yuck!
I don’t understand what is going on at all because this is in Italian, but I love the concept. It is a short film about an “orchestra director who discovers that he is suffering from Chronic Kidney Disease Anemia.” It has a companion website.
I’m a sucker for catchy toons and cultural references. Of course this tactic can often backfire, but here I think it is done very well. A tad cheesy but just he right amount really.
What a great “character” (a term we use in the film/video storytelling business even when referring to real people): a cancer researcher who lost her husband, who was also a cancer researcher. Powerful.
Ok. I am a bigger sucker for animation, which can also be very underproduced or too sciencey or too flat, etc. But this is a style that fits the message about childhood vaccines. Also, I assume the design is more appropriate for the British audience it targets.